5 easy ideas you should do to market your restaurant
Running a restaurant is no easy or small task! We know the competition among restaurants is brutal so we've put together these 10 ideas to help you improve your business and stand out from the noise!
1) Instagram insta-yums!
Keeping up with your social media can be time-consuming but this is crucial to your success! Luckily, there are plenty of tools out there to help you schedule and cut down the time required to keep up with your social media! but for today we'll be focusing on Instagram. You should be using Instagram to promote your restaurant and show the good stuff coming out of your kitchen!
Get up close with your best dishes
Show your storefront
Use #hashtags to reach more eyes (you could even invent your own hashtag for fans to post their own pics of your food!)
2) Loyalty Program
You have loyal fans. They deserve special treatment! Not only do your most loyal fans keep coming back but they can be your biggest advocates! Loyalty programs will make your fans happy=happy fans tell their friends about your restaurant! You have two options here:
Old School: Hand out punch cards! It's been around forever for a reason. It works!
3) Google+ Account
I know what you are thinking... Who uses Google+?! But bear with us for a second. It's important to have and keep your Google+ profile up to date because Google will use that information on searches as part of their Knowledge Graph (pictured below).
4) Email Newsletter
An email newsletter is a great way to share information with your fans! It doesn't have to go out weekly - in fact, we recommend sending a newsletter out every month or so (the last thing you want is to flood your fans' inbox!). Use this as a chance to discuss new menus, celebrate your success, share special discounts, and (maybe most importantly) wish your fans a happy birthday!
While this might be an obvious one, it's worth mentioning! It's 2018 and we are all addicted to our phones and the internet! Make sure your website is up to date, not only with information but visually as well! An old, outdated website will only give potential customers a bad vibe and lessen your chances of attracting new customers! If you have the budget, pay a web designer to give you a modern simple website. If not, there are plenty of do-it-yourself options that are very cost effective! Here are some do-it-yourself options:
Pro tip: Use the templates and simply add your info!
We hope this helps! Feel free to message us if you have any questions or need any help/suggestions with your marketing needs!